Why website engagement is a crucial metric

When it comes to website analytics, traffic isn’t everything. Engagement with your site content is a better indicator that visitors to your website convert into customers. Here’s how to track your engagement metric using Google Analytics. How do you measure engagement? Just because a page receives a large amount of traffic doesn’t mean it has […]

Google puts a premium in mobile searching

When it comes to business-related searches, Google is second to none. But despite being the industry leader in search engines, this powerhouse is never complacent. Recently, it made changes to its search feature and became mobile-first. If you’re wondering what this strategy could mean for you and your business, read on. Google search works by […]

Mobile phone biometrics enhances security

Constantly using passwords on a smartphone can be a pain, not to mention a high security risk. Luckily, popular mobile browsers like Chrome and Firefox Lite are now supporting biometrics for authentication to make logging in to social media, email, and online shopping accounts easier and more secure. Here’s what you need to know about […]

4 Useful Google apps you didn’t know you needed

Facebook, Instagram, Gmail, Google Maps, and YouTube are applications that most smartphone owners know by heart. These cross-platform apps are so popular that they tend to bury other more use within the app store. Moving away from the “Most Downloaded Apps” section will reveal plenty of helpful apps you probably didn’t know you needed, such […]

What you need to know about Google Posts

A Google Post is content that promotes your business’ services, announcements, offers, events, product updates, or any content for free. This tool provides many promising benefits for your business. Here’s what you need to know. What they can do Google Posts allow users to communicate directly in the search results. This differs from the Knowledge […]

Google Alerts: Keep watch on your business

Business technology evolves rapidly that more and more customers are turning to those that can deliver products and services fast. Business owners have Google to thank for creating an avenue to monitor web content so you don’t miss out. Smart businessmen leverage this tool to also monitor their businesses and their competitors. Read to learn […]

How to get the best out of G Suite

Your business may be already using G Suite, Google’s powerful productivity and collaboration platform. But while your staff may already be familiar with apps such as Gmail, Calendar, Hangout, Docs, Sheets, Slides, and more, the following tips will help them make the most of G Suite apps. Monitor past activities in Google Docs Google Docs […]

Use Single Sign-On for login efficiency

No matter how valuable your cloud subscriptions are, each new set of login credentials users are forced to create and memorize adds another level of inefficiency. With Single Sign-On (SSO), you can create one user profile that logs you into all your online accounts. If you’re overwhelmed by the number of passwords linked to your […]